Life with your littles shouldn’t be complicated, so we create products that help simplify this whole parenting thing. We want to help take the worry away, so our products are stylish, stress-free, sustainable, and safe—so you don't have to choose. And we keep it affordable, so you can do more with what you have—for yourself, your children, and your community. 

Our History

Century isn’t new to the baby scene. In fact, the original Century brand was the brains behind the first baby carrier, booster car seat, and infant car seat base (to name just a few!). 

Our Present

As you may have guessed, this isn’t your parents’ Century. Just as each generation grows and evolves, we’ve reinvented ourselves, too. We've focused in on the things that matter most to us as parents.

Our Present

As you may have guessed, this isn’t your parents’ Century. Just as each generation grows and evolves, we’ve reinvented ourselves, too. We've focused in on the things that matter most to us as parents.

KeepSafe™ Protection

We know safety is of the utmost importance. That's why all our car seats undergo KeepSafe™ safety testing, to go above and beyond.

Stress-Free

You have enough on your plate as a new parent—figuring out complex baby gear shouldn't be one of your concerns. That's why we make our products simple and easy to use. 

Affordable

We know you have big dreams for your family. So we keep our gear affordable, so you can do more with what you have.

Sustainable

We’re constantly exploring ways to make our products and packaging more low impact and high value, which starts with using recycled fabrics in our Happy Planet™ collection.

Our Future

Our commitment to the next century inspired our Do More™ promise to Recycle, Reimagine, and Give Back.


We’re constantly exploring ways to make our products and packaging more low-impact and high-value—from sustainable manufacturing to recycled materials.

No matter how many toys they have, your kid's favorite is inevitably a cardboard box. Inspired by our own kids, we've collected easy projects to turn packaging into playtime.

We care passionately about supporting families of all shapes and sizes, so we give back time, products, and a portion of our profits to our nonprofit partners that support family services across the country.